Everyday With Emma

Using LinkedIn in my Future Career As I start building my career in sales and marketing, I see LinkedIn as more than just a platform for students or job searching. Last week, I talked about how I can use LinkedIn as a student, but it is something I will continue to use long after college. It is a tool that will help me build my personal brand, grow my network, and create new opportunities throughout my career. One of the biggest reasons LinkedIn will matter to me long term is networking. In sales and marketing, relationships are everything. LinkedIn allows me to stay connected with professionals, coworkers and clients in a way that is both efficient and meaningful. Instead of losing touch after a meeting or job, I can continue to build those relationships over time. Whether it is engaging with someone’s post, sending a message or keeping up with their career, LinkedIn makes it easy to maintain those connections. Another way I plan to use LinkedIn in my career is to build my personal br...

Social Media Workshop This past week, I attended Ohio Northern University’s Social Media Workshop hosted by the Public Relations Student Society of America. As a member of PRSSA and a student in a social media class, attending this event was required, but it ended up being a really valuable and eye-opening experience. The day started in the Chapel with keynote speaker Caroline Schumacher, CEO of Give Kids the World. She spoke about leadership, personal branding and the importance of showing up with intention. One idea that stood out to me was that leadership is a decision. It is something you have to choose. She also explained that your personal brand is built through consistency and value over time, not by going viral or focusing only on aesthetics. Her message was inspiring and made me think more about how I present myself both online and in person. Throughout the day, I attended several breakout sessions that focused on different areas of social media and marketing. One of my favori...